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Muoro Built a Custom Media Transcoding Engine on Azure

Content-heavy platform chose Muoro to replace AWS with Azure-native transcoding, gaining control, smooth performance, and future-ready scalability.
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Business Goals

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Mission

Migrate all media processing from AWS to Azure without losing functionality or platform performance.

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Challenge

Azure lacked key transcoding features like screenshot automation and workflow control, posing delivery risks.

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Need

The client required a custom, cost-effective transcoding system with full ownership and long-term flexibility.

About Client

Our client operates a fast-growing digital platform with massive volumes of user-generated video and audio content.

To align with their Azure-first cloud strategy, they planned to:

  • Replace AWS media services with Azure equivalents
  • Automate screenshot capture for better content previews
  • Maintain transcoding quality across formats
  • Reduce costs through in-house workflow management

They needed a robust backend that could deliver these features with zero disruption to users.

The Challenge

The migration to Azure surfaced four key technical blockers:

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No Screenshot Support

Azure’s media services lacked built-in screenshot capture, critical for platform previews.

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Workflow Gaps Persisted

Custom processing logic (retries, queue control, format rules) needed to be rebuilt from scratch.

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Migration Risk Was High

A rushed move without robust testing risked major workflow failures.

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Limited Platform Control

Relying on Azure defaults meant less customization and higher long-term dependency.

The Muoro Solution

Muoro deployed a cross-functional team to rebuild the entire media pipeline, custom, stable, and cloud-agnostic.

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Custom Media Engine

We built Ruby-based services to manage transcoding and screenshot capture, mapped directly to platform needs.

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Resilient Processing Logic

Retry queues, health checks, and rollback features ensured minimal errors and better observability.

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Screenshot Automation Added

We enabled FFmpeg-driven screenshot capture at key timestamps, supporting consistent previews across devices.

All Technologies Used

Media Orchestration
Ruby on Rails
FFmpeg + Custom Scripts
CRON Jobs
Azure Blob Storage
Angular

Impact & Results

We always deliver on the promises we make to our clients.

Complete Azure Migration

Transcoding and media workflows fully ported from AWS—no feature gaps.

Workflow Stability Improved

Failure handling, logging, and retries reduced maintenance effort.

In-House Feature Ownership

All media logic (screenshots, conversion, formats) now lives in the client’s codebase.

Long-Term Cost Savings

No need for expensive AWS tools, Azure-based processing runs lean and reliable.

Final Outcome

The client now runs a fully owned, scalable media processing engine on Azure—feature-rich, cost-efficient, and tailored to their long-term strategy.

Muoro delivered backend resilience and frontend support with a dedicated team that matched pace and precision.

Migrating Media Workflows to the Cloud?

Muoro helps digital platforms rebuild media systems for flexibility, cost control, and scale—no vendor lock-in.

Let’s talk.

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