Analytical Marketing provides information that businesses in multiple industries can leverage to their advantage. Most companies who offer email lists, newsletters, or customer loyalty programs collect information about their consumers to build large databases. They use these databases to create sortable lists that inform their business decisions going forward.
Non-profit organizations use Analytical Marketing tactics to track current, past and potential donors, stakeholders, and interested or uninterested potential donors. For example, a non-profit might be able to determine it is not getting donations from IP addresses in a certain area of the country, but people in other areas donate regularly.
If you’re like most business owners, you’re always looking for new cost-effective lead generation strategies and advertising strategies that deliver tangible results. Before you spend another penny on advertising, invest in SEO, PPC, and other marketing and analytics services. Let us show you how to maximize the marketing resources you already have—like your website. You’ll get insights into your advertising performance and increase your overall marketing ROI as a result. Check out the links above or read some of our marketing analytics case studies to learn about real results of companies just like yours.
We provide under mentioned services under our specialized Analytical Marketing services:
KPI Attribution Analysis: Is your email program helping drive bottom line results? Ever wonder what the value of an email address is? Our team can help answer these questions and more with a series of analysis and checks to provide direction and determine the value of your email programs.
Competitive/Benchmarking Analysis: Gain significant insights into how your email metrics stack up against your competitors and the industry averages. A competitive analysis will provide you with ways to differentiate and stand out from your competitors while ensuring you follow best practices.
Messaging Science: Is your design engaging enough? Test your creative before hitting send. Understand what your customers really see and how they interact. Let us provide you with an objective analysis that will get you the most out of your creative and increase engagement.
Frequency, Timing, & Touch Point Analysis: Are you sending too many or too few emails? Do you know when is the best time to send a message to your customer? Find that optimal mix with a detailed Touch Point Analysis, which will answer these questions and more.
Acquisition & List Growth Analysis: Determine the quality of your email leads and learn how to optimize your acquisition tactics. Let us analyze your current tactics looking at cost, quality, and optimal volume to provide you with a better understanding of the issues and opportunities available.
Ad Tracking & Measurement: Find out which advertising and marketing strategies work and which should be changed or eliminated.
Custom Research & Analysis: Looking for information about a competitor? Want to know how the leading companies in your industry market their business online?
Phone Call Tracking: Use local and toll-free 800 numbers to cost-effectively measure and track your advertising performance—online and offline!
Conversion Rate Optimization: Turn more website visitors into leads and sales. Get more leads without spending more money on advertising!
Google Analytics Consulting: Need help getting set-up and started with Google Analytics? Let Blue Corona’s marketing analytics experts get you started on the right track and help you turn data into results!
Website Analytics & Tracking: How does your website measure up? Let this expert marketing analytics company accurately track your website, uncover your website’s true conversion rate, and show you how to convert more visitors into leads and sales!
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